Last modified: 1-1-2010
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BUSINOMICS™

From the Headlines to Your Bottom Line:
How to Profit in Any Economic Cycle

by William B. Conerly, Ph.D

Business leaders know that the economy affects their sales, costs and profits. But they often fail to translate economic news into action steps that will protect and grow their profits.

The solution is Businomics™: From the Headlines to Your Bottom Line: How to Profit in Any Economic Cycle, which connects the dots between the economic news and business decisions.

How vulnerable is your business to recession? Businomics™ explains why some sectors are highly susceptible to downturns, while others are fairly stable—and they are not always the sectors you expect!

You may have studied macroeconomics in college, but the course was almost certainly mathematical and focused on policy. Businomics™ attacks the subject from the perspective of a business leader: what you must know to anticipate, prepare for and react to downturns in the economy. The book provides a step-by-step guide to developing an early warning system tailored specifically to your company.

Knowing that a business cycle is on its way is not enough. Businomics™ walks the executive through the steps that must be taken in a recession, covering staffing levels, inventories, financial structure, capital spending and marketing—all the tough decisions needed for your company to survive. This content, combining economics and business management, is not taught in school. Businomics™ provides a vital checklist for managing in times of crisis.

Cycles are not all bad. Businomics™ tells the story of how one company emerged from a severe recession with greater market share and profitability than before the recession. You’ll want to read that section carefully!

Looking forward to a boom? Good times present challenges, too, such as finding and keeping good people, financing growth and securing adequate supplies of key materials. Businomics™ covers the challenges of managing in good times, as well as in bad.

Business cycles work differently in different settings. Businomics™ explains how to anticipate and react to cycles in:
· Foreign countries
· Regions of the United States
· Industries

Businomics™ is a moderate-sized book: long enough to explain key concepts, but not wordy just to show off the author’s knowledge. Dr. Bill Conerly certainly knows what he’s talking about, however. He has a Ph.D. in economics from Duke University and over 25 years experience applying economics to business challenges. He worked at several major corporations, rising to Senior Vice President of First Interstate Bank. For the past 10 years he has consulted for companies large and small, helping them to make better decisions through a better understanding of the economy.

Dr. Conerly has written Businomics™ in clear, common sense language, avoiding jargon wherever possible. The book has many graphs and tables, helping readers visualize important concepts. Most importantly, Dr. Conerly has written Businomics™ for you, the business leader.

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